Multiple award-winning Ghanaian gospel artist, Piesie Esther has shared her evolving perspective on social media, recognizing its significant role in promoting her ministry.
Initially, the 2023 VGMA Gospel Artiste of The Year viewed social media as a platform primarily for “Maame Water,” a term often associated with negative connotations in traditional Ghanaian culture. However, during a conversation on Adom TV’s Showtym hosted by Sally Mann, Piesie Esther revealed her newfound appreciation for the platform.
She stated, “When you take a look at things now, things have changed. Things are not the same as they used to be. Myself initially I thought social media was for ‘Maame Water,’ but I later realized it’s a good platform that has become a part of us as humans and can actually support my ministry.” This shift in perspective highlights the importance of adapting to modern platforms for reaching a wider audience and furthering her spiritual mission.
By leveraging social media platforms like Instagram and Facebook, the ‘Mo’ hitmaker engages with her followers, spreading positivity and inspiration through her music. As she embraces this digital age, the gospel artist remains committed to using her voice to reach souls and foster a sense of community. Her insights prove that social media can indeed be a force for good in the world of ministry, helping to uplift and inspire many.
In today’s digital landscape, social media platforms have become indispensable tools for artists across genres. They offer a unique opportunity to connect directly with fans, share creative content, and promote new projects. Through platforms like Instagram, Facebook, and Twitter, artists can build their brand, engage with their audience, and receive immediate feedback.
This direct interaction not only helps artists cultivate a loyal fanbase but also allows them to spread their message more widely. By embracing these platforms, artists can enhance their visibility, foster community, and ultimately support their careers in meaningful ways.
