Bullgod, a well-known entertainment analyst and artist manager from Ghana, has advised Ghanaian musicians to use social media apps like TikTok to promote their songs instead of travelling to Nigeria for that purpose.


His remarks follow those of Adesope Olajide, a Nigerian entertainment blogger and media personality, who, on November 20, 2023, in an exclusive interview on Hitz FM, recommended that Ghanaian singers make it a habit to visit Nigeria in order to promote their songs on Nigerian media outlets.

In a recent interview with Andy Dosty on Hitz FM’s Daybreak Hitz, Bulldog expressed his opinion that the internet has given many creatives the chance to showcase their work to a globally diverse audience. He went on to say that he would rather promote songs at TikTok’s office than in Nigeria.


“The next place you should go after releasing a song in Accra is TikTok. “I will go find a TikTok office and pay them for my promotion if I have the money to do so,” he declared.


The entertainment analyst went on to say that TikTok and other social media platforms would be a better way for Ghanaian crooners to promote their music.

“The sun is hot in Nigeria too, if it is hot in Ghana. Everything is electronic. We are not even required to be present for this show. We are not even required to come here if we declare our desire to do this show. Everyone among us. You can continue operating your channel as usual, and people will continue to listen to us even if we are online and in our bedrooms. Corona gave us that lesson.

“We do not have the time, so there is no need to travel to Lagos. We ought to promote our songs at TikTok’s office by going there,” he continued.