In a groundbreaking move, the Confederation of African Football (CAF) has unveiled its inaugural Ambassadors Program, with iconic football legends El Hadji Diouf, Asamoah Gyan, Ahmed Hassan, and Augustine ‘Jay-Jay’ Okocha being the first to join this prestigious initiative.
The CAF Ambassadors Program aims to leverage the influence and popularity of football legends, community role models, and other notable personalities to promote CAF and African football on a global scale. These ambassadors will play a pivotal role in various activities, ranging from tournaments and charity initiatives to commercial and social events.
Selection criteria for these ambassadors were based on their outstanding sporting and career achievements, social impact, and commercial value. The quartet of Diouf, Gyan, Hassan, and Okocha were chosen not only for their football prowess but also for their significant contributions to their communities and the broader African society.
Asamoah Gyan, the former captain of Ghana’s Black Stars, boasts an impressive career, featuring in seven Africa Cup of Nations tournaments and reaching the finals in 2010 and 2015. With six goals across three FIFA World Cups, Gyan holds the record for the African player with the most goals in the history of the tournament.
El Hadji Diouf, a two-time CAF Player of the Year, rose to prominence with Senegal’s golden generation in the 2000s, reaching the final of the 2002 Africa Cup of Nations and the quarterfinals of the FIFA World Cup in South Korea and Japan.
Ahmed Hassan, one of the most decorated players in African football history, secured four Africa Cup of Nations titles with the Pharaohs of Egypt (1998, 2006, 2008, and 2010) and remains among the most capped players of all time, boasting over 170 international appearances.
Nigeria’s Augustine ‘Jay-Jay’ Okocha, a midfield maestro, played a pivotal role in securing the Africa Cup of Nations for the Super Eagles in 1994 and clinched Olympic gold two years later in Atlanta, USA.
The Ambassadors Program is poised to elevate CAF’s profile by bringing in personalities from various fields, promising both commercial benefits and social impact across the continent. By fostering continuous connections with football legends and celebrities, CAF aims to create new revenue streams and enhance engagement with fans and stakeholders globally.
As CAF prepares to announce more names in the coming weeks, the Ambassadors Program is anticipated to redefine the organization’s reach and influenceAs CAF prepares to announce more names in the coming weeks, the Ambassadors Program is anticipated to redefine the organization’s reach and influence in the world of football and beyond. in the world of football and beyond.